Product Pipeline Development
If you could score a one-hit-wonder worthy of its own infomercial, or develop a household brand built on a foundation of solid products, which would you choose?
We partner with companies that want to fill a production pipeline with a diverse portfolio of ideas ranging from line-extensions to dream products. By considering the whole product pipeline versus that one perfect product, we are able to think big. We ask tough questions in the process, too. How do you break down silo walls and create value in the white space? What’s the ultimate vision of “what could be” and what products need to be launched to get from here to there? How can we sequence these products to build brand awareness in a new market?
Bigger thinking brings bigger rewards.