Our Process

What companies think they need and what they really need aren’t always the same. Very often, the biggest value we provide clients isn’t in developing solutions, but helping them recognize and understand the real problem. We’re like a team of Michelangelos, searching for the statue in a block of marble. Once we find it, then we help carve out a masterpiece.

We get to this point by working with clients through a Discovery process to thoroughly understand the end user. Based on what we learn, we develop insights which create key criteria for products and services that consumers will use. We take these insights and jump into Ideation, where we help clients develop an empathetic relationship with the end-user while brainstorming dozens of high-potential ideas. Finally, we offer a strategic perspective to help clients turn these new ideas into new revenue.