Who We Help
R & D Groups
We love Research and Development groups. The technological advances that you folks come up with are amazing. But when technology is released without an application or a true purpose, consumers don’t become invested or develop any sense of “I need that.” Through a process of immersion, we get inside consumers’ minds to find unmet needs in search of a solution.
The problems – and solutions – are already there. We find them, share that insight with your R&D group, and then you go off and do what you do best.
The next step is often marketing, where projects can die a slow death. It’s not that the products aren’t viable – they are. But R&D and marketing don’t always speak the same language, and good ideas can be lost in translation. We’re bilingual and can help parley between the techies and the marketing minds to ensure good ideas get a fighting chance.