Who We Help

Insight Gatherers

Insight Gatherers, you won’t find anyone more committed to your craft than Collidea.

We’ve been shot by paintballs so we could better understand the sport and conceive a better paintball marker. We once watched people shower (don’t worry, they said it was cool) so we could develop a better showerhead. We have developed our own unique type of “consumer immersion” research that helps change our perspective and better understand consumers. It’s often disruptive, but it’s proven.

We help Insight Gatherers facilitate focus groups, conduct one-on-one interviews, and for those who are really committed, utilize our immersive development process. To learn more about “Consumer Immersion” research, check out our Discovery page.