Core Team

We bring several decades of innovation experience to the table... err, whiteboard. We don’t believe innovation happens from behind a desk or in a cubicle. Our team strives to go beyond traditional armchair research and focuses on immersing ourselves in the lives of consumers to provide profitable action plans for our clients. We’re always ready to roll up our sleeves, never afraid to get our hands dirty and always excited to get to work.

The abridged version? OK, here ya go:

We’re idea people. We’re Collidea.

Jerry McColgin, Founder and President

Finder of common sense solutions to complex problems.

Learn more about Jerry

Dr. Thomas Foust, VP Strategy & Innovation

Learn more about Dr. Thomas

Ally Crabtree, Director - Customer Engagement

Learn more about Ally