Product Development

Companies don't buy research...

Companies don't buy market research. They buy the ability to make better decisions. If they realized that, they would utilize the information they gain in a much more efficient manner.   Read the full post >

When Old School Innovation Meets new School

With all the emphasis on Lean and Agile these days, have we lost some of the long-held beliefs that are also tried and true?   Read the full post >

Don't commoditize your brand

What’s critical is for the company to keep its brand relevant by innovating and bringing to life new game-changing products or services.   Read the full post >

Marketing 3.0: lessons from the food trucks

The food truck industry is doing marketing 3.0. Marketing 3.0 is the convergence of brick and mortar business (in case of food trucks steel and tires) 1.0, using digital technology 2.0 to create a new marketing/business model 3.0.   Read the full post >