Consumer Needs

Don't commoditize your brand

What’s critical is for the company to keep its brand relevant by innovating and bringing to life new game-changing products or services.   Read the full post >

A Little Innovation Humor and an Experiment

A short YouTube promotional video for Collidea https://www.youtube.com/watch?v=bvC41R_qYEc   Read the full post >

Marketing 3.0: lessons from the food trucks

The food truck industry is doing marketing 3.0. Marketing 3.0 is the convergence of brick and mortar business (in case of food trucks steel and tires) 1.0, using digital technology 2.0 to create a new marketing/business model 3.0.   Read the full post >

The danger of focus groups & Big Data

It is hard to translate consumer’s feedback into a product. Along the way the message is lost in translation.   Read the full post >