But... We're not a tech company

More and more product companies are realizing that they need to enter the "tech space" in order to offer relevant apps or other online services to their customers. But for companies that have spent years bending metal, this becomes a challenge...   Read the full post >

3 Shortcomings of Mobile Ethnography

Many companies are turning to mobile ethnography to gain information on their consumers. Their goal is to save cost and time by doing this simple type of research themselves. This blog shows three reasons why they may be disappointed with the results.   Read the full post >

Companies don't buy research...

Companies don't buy market research. They buy the ability to make better decisions. If they realized that, they would utilize the information they gain in a much more efficient manner.   Read the full post >

When Old School Innovation Meets new School

With all the emphasis on Lean and Agile these days, have we lost some of the long-held beliefs that are also tried and true?   Read the full post >