A Team of Specialists

Think of us as innovators for hire. Our team is assembled to change clients' perspectives, which results in award-winning and profitable products and services.

  • Jerry
    McColgin

    Founder and President

  • Stephan
    Vincent

    Director of Cultural Transformation

  • Doug
    McColgin

    Innovation Guide

  • Henry
    Sorensen

    Operations and Finance Manager

  • Charley
    Eltringham III

    Video Manager

Jerry McColgin

Founder and President

Finder of common sense solutions to complex problems.Full Profile
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Stephan Vincent

Director of Cultural Transformation

Innovation starter and brand catalystFull Profile
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Doug McColgin

Innovation Guide

Discoverer of new opportunitiesFull Profile
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Henry Sorensen

Operations and Finance Manager

Finance and operations guruFull Profile
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Charley Eltringham III

Video Manager

Master of all things video.Full Profile
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A History of Innovation

Our proven discovery and ideation processes give life to new (and profitable) products and services. Check out a few of our favorite projects:

Paintball

Companies frequently hire Collidea to innovate existing product lines, but what happens when the greater need/opportunity lies outside of the current paradigm? In the shrinking paintball industry, we helped our client change the game and find new revenues.

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Hose

Innovation isn't easy to begin with, let-alone in a low interest category like garden hoses. When consumer research footage proved too mundane to inspire, we created a hands-on experience to ignite a powerful ideation.

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Shower

Just talking with consumers can provide a lot of valuable information, but consumers don't always know what they want. When it came to showers, the most important insight we delivered to our client was the unspoken one.

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Toilet

We have been asked to research a variety of difficult subjects, but none more taboo than the toilet. By observing consumers' most private moments, we helped our client develop a flurry of game-changing innovations.

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